// Service 07 of 09

Brand identity. Print production.

Logos, brand systems, NFC business cards, signage, and the print collateral that makes a small business look established. Designed in-house, produced through trusted print partners. Whether you are starting from scratch or refreshing an existing brand, the goal is the same: clean execution that holds up.

Brand work that survives the trends.

Logos that still work in five years. Print pieces that look intentional, not generic. The goal is durable identity, not chasing whatever just got popular on Twitter.

A logo is a tool. The right tool still works ten years from now.

Brand work has a lot of fashion in it. Trends come and go: gradients are in, then flat is in, then geometric is in, then handwritten is in. Most of it ages badly. The brands you respect have logos that still work because they were built around a real idea, not a current visual style.

My approach is to figure out what your business actually is, what your audience needs to feel, and what shape that takes visually. Then we strip away anything trend-driven and keep what holds up. The end result usually looks simpler than what other shops would produce, and it lasts longer.

Print production happens through trusted partners I have used for years. Local print shops for fast turnaround, specialty shops for unique stocks and finishes. NFC business cards (the kind that share your contact info with a tap) are produced in-house through WestSide3D for the embedding work.

What is included.

The standard set of work that comes with every project.

StandardAcross the service.

Logo design

Multiple concept directions, refinement, final files in every format you will ever need. SVG, PDF, PNG, branded color systems.

Brand systems

Logo variations, color palette, typography system, image direction, voice and tone guidelines. The full system, documented.

Business cards

Standard cards, premium stocks, foil, embossing, die-cut shapes. Designed and produced through specialty shops.

NFC business cards

Tap-to-share contact cards. Embedded NFC chip in a custom card. Single tap shares your full vCard. Produced in-house at WestSide3D.

Signage and storefront

Window decals, vehicle wraps, indoor signage, banner production. Designed for visibility, produced through local shops.

Print collateral

Brochures, flyers, postcards, invoice templates, packaging design. The pieces that turn a one-time interaction into a repeat customer.

Trade event materials

Booth backdrops, tablecloths, display panels, handouts. Coordinated visual identity across all the pieces.

Brand refresh

Existing brand that needs an update without scrapping equity. Modernize selectively, keep what is working.

Production management

I handle the print partner relationship, proofs, delivery coordination. You see the final product, not the supply chain.

What gets built.

Real categories of work that come through the shop. Yours might fit here or might be its own thing.

Common typesCustom is normal.
01

Logo design only

Just the logo. Multiple concepts, revisions, final files. No full brand system.

From $750
02

Logo and brand basics

Logo plus core brand assets: colors, fonts, basic guidelines, business card design.

From $1,950
03

Full brand system

Logo, brand guidelines document, marketing collateral, full asset library.

From $4,500
04

NFC business cards

Tap-to-share NFC business cards. Custom design, embedded chip, vCard programming.

From $295
05

Standard business cards

Designed and printed business cards. Premium stocks, finishes available.

From $245
06

Signage package

Storefront sign design, window decals, indoor signage. Local shop production.

From $695
07

Brand refresh

Update existing brand without losing equity. Targeted modernization.

From $1,495
08

Print collateral suite

Coordinated brochures, flyers, postcards, invoice templates.

From $945
09

Trade event package

Booth backdrop, tablecloth, banners, handouts. Full event presence.

From $1,795

Tools and platforms.

A sample of what gets used. Stack chosen per project based on what fits.

Design tools

  • Figma · collaborative design
  • Adobe Illustrator · vector work
  • Affinity Designer · alternative
  • Adobe Photoshop · raster / photo

Print partners

  • Local print shops · fast turnaround
  • MOO · premium cards
  • Vistaprint · budget volume
  • Specialty shops · die-cut, foil, etc

NFC and physical

  • WestSide3D · in-house production
  • NFC chips · NTAG215 standard
  • Custom cards · metal, plastic, wood
  • vCard tooling · tap-to-share setup

Documentation

  • Brand guideline PDFs · styleguides
  • Asset libraries · organized files
  • Color systems · Pantone, CMYK, RGB
  • Type pairings · documented use

Bigger picture: see the full toolbox on the homepage. Stack is chosen per project.

Questions.

If your question is not here, just ask. The first email is the right place.

What is an NFC business card?
A physical business card with an NFC chip embedded inside. When someone taps it against their phone, your contact info, website, or any link you choose loads on their phone instantly. No app required. Modern alternative to handing out paper cards.
Do you do trademark or legal work?
No, that is a lawyer thing. I will tell you if a logo direction looks too similar to an existing brand, but actual trademark search and registration needs an attorney.
How many logo concepts do I get?
Three to five initial directions for the standard logo package. After you pick one, two rounds of revisions are included. Anything beyond that is quoted as a change order.
Do you do print yourself or use vendors?
Print production goes through trusted shops. I handle design, file prep, proofing, and partner coordination. Production happens through local shops, MOO, Vistaprint, or specialty vendors depending on what fits.
Can you match an existing brand?
Yes. Send what you have and I work within it. New marketing pieces designed to fit your existing brand, or refresh some elements while keeping others.
What file formats do I get?
For logos: SVG, PDF, PNG (transparent and white background, multiple sizes), color and monochrome variants, the source design file. Everything you would ever need to hand to another designer or printer.
How long does brand work take?
Logo only: 2 to 4 weeks including revisions. Full brand system: 4 to 8 weeks. NFC cards: 1 to 2 weeks plus production time. Signage: project-dependent on the print shop.

Often paired with this.

Projects often pull from a few of these at once.

// Have a project? Let's talk.

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